We know who our top customers are, but do we actually know them? I’ve enriched our data with AI and built a better way to visualize and understand our customers, outside of a MoM or YoY view of cohort behavior.
Okay, so what? Using customer persona data, we can now:
target the customer with personalized messaging catered to their lifestyles
shift our acquisition strategy to increase LTR
better understand the shopping behavior of the customer outside of monthly cohort behavior.