Resume
California State University, Long Beach
College of Business 2019
B.S. in Business Administration - Finance
B.S. in Business Administration - Marketing
Very Great Inc.
Lifecycle and Email Marketing Manager
Strategically planned and executed CRM calendar, increasing organic reach by over 10% MoM.
Analyzed lapsed and lagging cohorts to plan and execute personalized campaigns & segmented promotions, adding at least 15% to total monthly revenue per brand.
Increased monthly returning customers from 27% to 49% of monthly revenue through email and SMS segmentation, A/B testing, and personalization.
Consistently tested and optimized automation flows to add incremental revenue, achieving a 7% increase in automated revenue.
Strategized and implemented new pop-up forms periodically resulting in an 8.4% conversion in lead capture compared to 2.3% prior.
Specialty Restaurants
Designed and executed segmented Marketo campaigns, achieving click-through rate of over 9% and driving $18M in sales within one fiscal year.
Spearheaded loyalty program and customer experience, resulting in 20% retention growth.
Developed and executed social and digital campaigns for national promotions and Special Events, increasing inquiries by 12% within first period of FY2022 compared to all FY2021.
Launched integration of third-party platforms, increasing team productivity and efficiency by 15%.
Maximized brand exposure opportunities through Facebook ad campaigns, while identifying and analyzing individual KPIs as part of a 2-person marketing team, resulting in 10% increase overall in customer dine-in visits in FY2022.
Launched influencer partnerships with over 50 influencers, resulting in over 2M in reach.
Worked cross-functionally with sales and POS/IT teams to align in-unit, web, email, and Salesforce with brand messaging and identity to build consistent relationships with our guests.
Increased organic reach company-wide using SEMRush by optimizing web pages, directories & social content.
Modernized the customer journey for catering & third-party takeout processes through automation, driving higher conversion and increasing overall customer lifecycle outside of restaurant.
Managed and mentored 4 interns, providing individual guidance to foster their growth.
Coldwell Banker Global Luxury - Ayumi Lewis Group
Designed all marketing collateral in collaboration with brokerage.
Increased deal flow through targeted marketing and lead generation.
Stratus Branding & Online Profile Pros
Social Media Marketing Assistant
Developed and implemented social media strategy by increasing focus on Twitter, Instagram and LinkedIn, raising engagement by over 50%.
Created and established voices through copywriting and engagement on each social channel.
TMV Marketing
Designed and developed full Shopify websites and landing pages.
Strategically created ad creatives for feeds and stories.
Thoughtfully scheduled and published social media content.
Efficiently managed media buying on Facebook and Google for e-commerce brands.
Detailed reporting on ad and social media performance across channels.
RHW Capital Management
Analyzed deal underwriting on over 300 commercial real estate investments to determine property purchase price through pro forma financial modeling.
Successfully managed and facilitated acquisition of a new-build property valued at $7 million.
Performed due diligence on over 100 underwritten properties, valued at over $300 million.
Managed quarterly property budgets and performance forecasts.
Greenhouse Agency
Redesigned a seamless process for fee scheduling during new client acquisition by spearheading the development of modern technological operating procedures.
Decreased time spent on payroll by 25% by supporting finance manager in processing and submission.