ByJoyAdenuga is an eCommerce store selling professional makeup brushes and accessories. I redesigned the website to focus on new launches and press coverage, wrote the copy for product descriptions and landing pages, and introduced a strategy that revolved around pushing gift cards during inventory shortages. Following the redesign and revamp, the store saw increased conversions and record-high holiday (October-December) sales compared to the agency Joy had worked with prior.

ByJoyAdenuga

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Monster Education