Rude Monster Apparel
Previously, Rude Monster solely operated on Etsy but due to changing policies and decreasing margins, it became imperative that the products be moved to a standalone site where the owner can obtain more control over branding, customer retention, and overall pricing strategies.
I created a standalone website that mimicked the Rude Monster Etsy page and listings. Coming from a marketplace platform, the challenge comes in generating quality paid traffic that provides sustainable growth. After completing the design of the website, I managed all direct response advertising on Facebook. We worked together to make creatives that brought a $0/mo store to $6k net profit in just 3 months during a low sales period for the industry (January - March).
